Happy New Year 2015!

Sidi Ifni - Morocco
Sidi Ifni – Morocco

Happy belated New Year Beautiful Friends !!!

While for most people the beginning of a new year is the time for new self-improvement resolutions, I usually do not have much time to think about it. This time, instead, I started the year with a nasty case of the flu. I was very sick for ten days, physically exhausted, and unable to do any work. For once, I had time to reflect and I realized I need a better balance between managing my business, taking care of my family and myself, and volunteering. And delegate more : Whole Foods can be a great personal chef!

During the last six months of 2014, I over- worked and, essentially, tried to do more than I could handle. So, this year, I made a resolution to take more time off, to get back into martial arts training with a MMA fighter at InnerGfitness (for therapy and stress management), to not answer work emails or calls at night or Sundays, and to try to keep my personal and professional lives separate.

Since the inception of KENZA International Beauty almost two and half years ago, I have been constantly solving problems, coming up with creative ideas, and juggling the multiple hats that all small business owners wear to run a successful business. However, two events particularly energized me in 2014.

The first one was the article published in July by The Guardian Newspaper.

Khadija Fajry picture by Nina Roberts
Khadija Fajry
picture by Nina Roberts

This put KENZA International Beauty on the map as a global provider of the best, socially responsible, pure, and organic Moroccan Oils. This helped us expand our market (retail & wholesale) to the UK, Kenya, the UAE, Ireland, Australia, New Zealand, Canada, France, Sweden, Dominican Republic, and even in Morocco. I will always be grateful to Nina Roberts for finding me and sharing my story to the world.
We do not have a big marketing budget to promote our business. Instead, we rely on “organic” marketing: being featured on TV news programs, magazines, and celebrities’ beauty blogs, and by the word of mouth of our many beautiful friends (e.g. customers). We prefer to spend funds on developing new and superior products, and on improving women lives.

The second one was the Chase Mission Main Street Grant competition I entered in October. A $150,000 grant would have taken my social enterprise business to the next level right away. It would have helped us create more products, upgrade our brand and website, and provide more financial support to women in Morocco and the USA. Unfortunately, the national competition was fierce and we did not receive one of the twenty grants. I was sad for a couple of days, but then I thought about all the wonderful and beautiful friends who voted for us and cheered us all the way, and I felt so much better because I know with your support I am sure we will find another way to fulfill our social mission.
Thank you again!

Looking ahead to 2015, I know it will be another successful year for KENZA International Beauty and a more balanced one for me!

Stay tuned as we will soon announce the introduction of a new beauty treasure from Morocco, a redesigned package, new giveaways, and other exciting projects. Sign up at http://kenza-international-beauty.com

With Love & Gratitude
#begenerouslybeautiful

Pure Moroccan oils impact beauty and social change for women


KENZA International Beauty supports social change for Women in the US & Morocco
KENZA International Beauty supports social change for Women in the US & Morocco

Nice to read in this great article: African Oils, Exotic and in Demand
By TATIANA BONCOMPAGNI MARCH 12, 2014 in the The New York Times that many of our natural African beauty treasures are not only making an impact in the beauty industry, but also participating in social change at a global level.

…. “As part of an industrywide shift from chemical formulations to those based on botanical ingredients, many beauty companies are turning to Africa to find buzz-worthy ingredients. Among them are Clarins, which uses katafray, a tree extract from Madagascar, in its Double Serum ($85); Patyka, which added prickly pear oil from Morocco to its Supreme Defense Fluid ($90); and Colbert M.D., which relies on yangu, argan and marula oil for its Illumino Face Oil ($125)”.

….”According to a Nielsen study, the number of American consumers willing to pay more for products from socially responsible companies jumped from 36 percent in 2011 to 44 percent in 2013.
“This is not just a fad, this is a global trend,” said James Russo, a senior vice president for global consumer insights at the Nielsen Company”.

Khadija Fajry, Founder & CEO at KENZA International Beauty and a native of Morocco, envisioned the idea that pure beauty can also be generous and proudly offers her KENZA “be generously beautiful” ™ Skin & Hair line with two USDA organic, 100% pure Moroccan beauty oils: Argan oil & Prickly Pear Seed Oil that have been enjoyed by customers worldwide for their skin and hair care. And that are changing social responsibility to impact lives for women not only in Morocco, where women produce these beauty treasures but also in the US by partnering with Women’s foundations in the US to impact social change for deserving women fighting social inequalities, domestic violence and economic challenges.

Read our interview by The Story Exchange
Learn more about KENZA International Beauty ‘products and social mission

Meeting with the women at the cooperative. Meeting with the women at the cooperative.[/caption]

Turning Point for Women and Families
Turning Point for Women and Families
NYWFimages