Happy New Year 2015!

Sidi Ifni - Morocco
Sidi Ifni – Morocco

Happy belated New Year Beautiful Friends !!!

While for most people the beginning of a new year is the time for new self-improvement resolutions, I usually do not have much time to think about it. This time, instead, I started the year with a nasty case of the flu. I was very sick for ten days, physically exhausted, and unable to do any work. For once, I had time to reflect and I realized I need a better balance between managing my business, taking care of my family and myself, and volunteering. And delegate more : Whole Foods can be a great personal chef!

During the last six months of 2014, I over- worked and, essentially, tried to do more than I could handle. So, this year, I made a resolution to take more time off, to get back into martial arts training with a MMA fighter at InnerGfitness (for therapy and stress management), to not answer work emails or calls at night or Sundays, and to try to keep my personal and professional lives separate.

Since the inception of KENZA International Beauty almost two and half years ago, I have been constantly solving problems, coming up with creative ideas, and juggling the multiple hats that all small business owners wear to run a successful business. However, two events particularly energized me in 2014.

The first one was the article published in July by The Guardian Newspaper.

Khadija Fajry picture by Nina Roberts
Khadija Fajry
picture by Nina Roberts

This put KENZA International Beauty on the map as a global provider of the best, socially responsible, pure, and organic Moroccan Oils. This helped us expand our market (retail & wholesale) to the UK, Kenya, the UAE, Ireland, Australia, New Zealand, Canada, France, Sweden, Dominican Republic, and even in Morocco. I will always be grateful to Nina Roberts for finding me and sharing my story to the world.
We do not have a big marketing budget to promote our business. Instead, we rely on “organic” marketing: being featured on TV news programs, magazines, and celebrities’ beauty blogs, and by the word of mouth of our many beautiful friends (e.g. customers). We prefer to spend funds on developing new and superior products, and on improving women lives.

The second one was the Chase Mission Main Street Grant competition I entered in October. A $150,000 grant would have taken my social enterprise business to the next level right away. It would have helped us create more products, upgrade our brand and website, and provide more financial support to women in Morocco and the USA. Unfortunately, the national competition was fierce and we did not receive one of the twenty grants. I was sad for a couple of days, but then I thought about all the wonderful and beautiful friends who voted for us and cheered us all the way, and I felt so much better because I know with your support I am sure we will find another way to fulfill our social mission.
Thank you again!

Looking ahead to 2015, I know it will be another successful year for KENZA International Beauty and a more balanced one for me!

Stay tuned as we will soon announce the introduction of a new beauty treasure from Morocco, a redesigned package, new giveaways, and other exciting projects. Sign up at http://kenza-international-beauty.com

With Love & Gratitude

Can a Social Enterprise Thrive?

INC. Magazine – October 2014

An analysis of the data generated by the Kauffman Foundation’s Firm Survey (one of the longest and largest studies ever of privately owned startups) shows that KENZA International Beauty has several of the key factors for thriving over the next three years (we just had our second anniversary in September).

However, as shown by the study, having a higher level of capital would greatly improve the chances for growing into our fifth year. This is where you can help tilt the odds in our favor by voting for us.

KENZA International Beauty Chase Mission Main Street Grant
KENZA International Beauty
Chase Mission Main Street Grant

This year we are participating in the $150,000 CHASE Mission Main Street Grant for small businesses and we need 250 votes to qualify. You can vote for KENZA International Beauty at this link: http://shar.es/1axhM5

The CHASE grant would help us bring our business to the next level. It would allow us to introduce new beauty products, invest in marketing, upgrade and optimize our website, develop our wholesale business, and perhaps even hire staff. In the end, the grant would help us generate more sales and, consequently, our support for women.

The INC. magazine charts summarize the effect of various factors (gender, age, race, amount of startup capital, and intellectual property) on company outcomes: survival, closure, or merge/acquisition after five years.

Some of the results:

-Companies with the highest level of startup capital (more than $100,000) had the highest chance for survival (about 64%).
– While the sample group had three times as many companies founded by men as by women, there was no statistical difference between male- and female-led companies outcome (about 58% were in business after five years while another 5% had merged with other companies)
– The highest five-year survival rate (about 60%) was for companies founded by people in their 40s (as myself)
– intellectual property had no significant effect on company outcome