While for most people the beginning of a new year is the time for new self-improvement resolutions, I usually do not have much time to think about it. This time, instead, I started the year with a nasty case of the flu. I was very sick for ten days, physically exhausted, and unable to do any work. For once, I had time to reflect and I realized I need a better balance between managing my business, taking care of my family and myself, and volunteering. And delegate more : Whole Foods can be a great personal chef!
During the last six months of 2014, I over- worked and, essentially, tried to do more than I could handle. So, this year, I made a resolution to take more time off, to get back into martial arts training with a MMA fighter at InnerGfitness (for therapy and stress management), to not answer work emails or calls at night or Sundays, and to try to keep my personal and professional lives separate.
Since the inception of KENZA International Beauty almost two and half years ago, I have been constantly solving problems, coming up with creative ideas, and juggling the multiple hats that all small business owners wear to run a successful business. However, two events particularly energized me in 2014.
The first one was the article published in July by The Guardian Newspaper.
This put KENZA International Beauty on the map as a global provider of the best, socially responsible, pure, and organic Moroccan Oils. This helped us expand our market (retail & wholesale) to the UK, Kenya, the UAE, Ireland, Australia, New Zealand, Canada, France, Sweden, Dominican Republic, and even in Morocco. I will always be grateful to Nina Roberts for finding me and sharing my story to the world.
We do not have a big marketing budget to promote our business. Instead, we rely on “organic” marketing: being featured on TV news programs, magazines, and celebrities’ beauty blogs, and by the word of mouth of our many beautiful friends (e.g. customers). We prefer to spend funds on developing new and superior products, and on improving women lives.
The second one was the Chase Mission Main Street Grant competition I entered in October. A $150,000 grant would have taken my social enterprise business to the next level right away. It would have helped us create more products, upgrade our brand and website, and provide more financial support to women in Morocco and the USA. Unfortunately, the national competition was fierce and we did not receive one of the twenty grants. I was sad for a couple of days, but then I thought about all the wonderful and beautiful friends who voted for us and cheered us all the way, and I felt so much better because I know with your support I am sure we will find another way to fulfill our social mission. Thank you again!
Looking ahead to 2015, I know it will be another successful year for KENZA International Beauty and a more balanced one for me!
Stay tuned as we will soon announce the introduction of a new beauty treasure from Morocco, a redesigned package, new giveaways, and other exciting projects. Sign up at http://kenza-international-beauty.com
Nice to read in this great article: African Oils, Exotic and in Demand
By TATIANA BONCOMPAGNI MARCH 12, 2014 in the The New York Times that many of our natural African beauty treasures are not only making an impact in the beauty industry, but also participating in social change at a global level.
…. “As part of an industrywide shift from chemical formulations to those based on botanical ingredients, many beauty companies are turning to Africa to find buzz-worthy ingredients. Among them are Clarins, which uses katafray, a tree extract from Madagascar, in its Double Serum ($85); Patyka, which added prickly pear oil from Morocco to its Supreme Defense Fluid ($90); and Colbert M.D., which relies on yangu, argan and marula oil for its Illumino Face Oil ($125)”.
….”According to a Nielsen study, the number of American consumers willing to pay more for products from socially responsible companies jumped from 36 percent in 2011 to 44 percent in 2013.
“This is not just a fad, this is a global trend,” said James Russo, a senior vice president for global consumer insights at the Nielsen Company”.
Khadija Fajry, Founder & CEO at KENZA International Beauty and a native of Morocco, envisioned the idea that pure beauty can also be generous and proudly offers her KENZA “be generously beautiful” ™ Skin & Hair line with two USDA organic, 100% pure Moroccan beauty oils: Argan oil & Prickly Pear Seed Oil that have been enjoyed by customers worldwide for their skin and hair care. And that are changing social responsibility to impact lives for women not only in Morocco, where women produce these beauty treasures but also in the US by partnering with Women’s foundations in the US to impact social change for deserving women fighting social inequalities, domestic violence and economic challenges.
KENZA International Beauty Introduces 100% Pure Moroccan Beauty Oils
You Can Be Beautiful. Or You Can Be Generously Beautiful.
New York, NY, February 3rd, 2014 – KENZA International Beauty, a corporate social enterprise had successfully launched a pure Moroccan beauty oils product line: KENZA “be generously beautiful”™
• Within its first year, KENZA International Beauty cultivated a loyal international following from the US to Australia, garnering raves from beauty editors, makeup artists, and bloggers.
• KENZA means treasure in Arabic while “be generously beautiful”™ refers to the introduction of a philanthropic element in the purchase of beauty care products.
• KENZA International Beauty harnesses the power of two treasured certified organic Moroccan oils known for centuries to carry beautifying properties.
o While prized Argan oil has gained popularity in the beauty market recently; KENZA International Beauty introduced the highly sought and precious Prickly Pear Seed oil, with the highest levels of antioxidants (vitamin E) and essential fatty acids (Linoleic Acid or Omega 6).
• With excellent price points ranging from $12 to $77 (excluding special offers/sets):
o KENZA “be generously beautiful” ™ luxurious skin and hair beauty oils line is priced to be affordable, so everybody can experience pure beauty without sacrificing on quality.
• KENZA International Beauty aims to achieve real beauty with a streamlined product range while supporting women social causes.
The Exception. Not the Rule.
• Consciously created & certified for purity. KENZA International Beauty scoured the market to select the purest oils from trusted sources—and has the certification to prove it
o Certified USDA Organic – Registered with the FDA – ISO9001 certified for quality
o Sustainably sourced and produced by women’s cooperatives in Morocco
o Chemical & Cruelty-free
• KENZA “be generously beautiful”™: KENZA International Beauty uses its collective buying power to support social change for women by partnering with two women’s foundations in the US, as well as directly supporting a women’s cooperative in Morocco.
Visible Results. Simple Formulas.
KENZA International Beauty’s superior skin and hair care range incorporates only the purest ingredients without the use of parabens, mineral oils, silicones, alcohol, colorants, or animal ingredients. Never tested on animals.
Versatile Argan oil and Prickly Pear Seed Oil are enjoyed by women for their head to toe beauty care and by well-groomed men.
Formulas are results-driven with client feedback including improvement in skin tone, increased skin elasticity, diminished age spots, and nourished skin, hair, and nails.
KENZA International Beauty – A generously beautiful mission since December 2012
Contact: Khadija Fajry, Founder & CEO – KENZA International Beauty LLC
46-28 Vernon Blvd, Suite 403, New York, NY 11101 Cell:1-646-249-7769
KENZA “be generously beautiful”™ Skin & Hair line for retail and wholesale distribution:
-Telemundo: KENZA International Beauty on Telemundo* Mujer de hoy: Beneficios del aceite de Argon
-The Daily Dish: KENZA Pure Argan oil & KENZA Pure Hair Treatment oil: ABC4 Utah – the Daily Dish
Media & Beauty experts Recognition:
– Dr. Frank Lipman on Pinterest: “Be Well Products We Love”
– Sophie Uliano, New York Times bestselling author, healthy living advocate and Beauty Insider on OpenSky, loved KENZA Pure Platinum package, KENZA Pure Argan Oil and KENZA Pure SPA Bar.
– Kim West, Beauty World News: “The Benefits of Facial Oils: Yes, They’re Good for Your Skin”
– Celebrity Makeup Artist Nicole Bryl Make-Up New York:
Incorporates “KENZA Pure Prickly Pear Seed Oil” into her makeup kit when she’s getting her clients Red Carpet Ready!
KENZA Pure Prickly Pear Seed Oil & KENZA Pure Hair Treatment oil have made the list of beauty products Nicole Bryl can’t live without. “Celebrity Makeup Artist: Nicole Bryl, Make-Up New York, Spills Her Can’t Live Without Beauty.”
– Blogger Bellina of Nibella: KENZA International Beauty: Pure Fusion Oil
“This oil has kept my skin moisturized and supple despite the windy autumn weather. It absorbs quickly into the skin and gives me a natural glow. I’ve accumulated some brown spots from my vacation in Thailand over the summer, and the oil, to my delight, is gradually lightening the spots. This oil will definitely be holding prime cabinet space throughout the rest of Autumn and Winter.”
– Blogger Megan of Seed To Serum: Argan for All!
“KENZA Pure Fusion Oil: This remarkable blend contains only two spectacular oils, argan and prickly pear. Wrinkles and dehydration are no match for these two nutrient-dense oils. This oil is perfect for purists looking for a little more oomph than argan alone can offer, but not willing to stray too far from the familiar. It is also wonderful for men because the scent is nutty, rather than sweet and flowery.”
– What our Beautiful Friends, a.k.a. our clients, say:
Alicia Archer reviews KENZA Pure Hair Treatment Oil: Read her Blog & watch her video
Amira Lamb KENZA Pure Argan oil & KENZA Pure Fusion Oil
Karen R. NY KENZA Pure Argan Oil & KENZA Pure Prickly Pear Seed Oil
Elaine, S. NY KENZA Pure Prickly Pear Seed Oil & KENZA Pure SPA Bar Soap
Andrea A. NY KENZA Pure Prickly Pear Seed Oil
Cynthia D. NY KENZA Pure Hair Treatment Oil
Janet M. OH KENZA Pure Fusion Oil
To read more reviews on each product, go to Shop & Products
Discover us & Connect Via Social Media
Contact: KENZA International Beauty LLC – Khadija Fajry, Founder & CEO
46-28 Vernon Blvd, Suite 403, New York, NY 11101 Cell:1-646-249-7769
KENZA International Beauty
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I used to have a Brazilian Keratin treatment done as soon as the summer starts just not to have FRIZZY, PUFFY (like an angry Blow Fish) hair. This summer I had a cheaper version: ARGAN Oil. It works wonderfully for the frizz and the puffiness you get at the beach, when it rains or just with the NYC humidity. Check out my hair at the beach on the picture and you know I have curly, crazy, thick hair.