Happy New Year 2015!

Sidi Ifni - Morocco
Sidi Ifni – Morocco

Happy belated New Year Beautiful Friends !!!

While for most people the beginning of a new year is the time for new self-improvement resolutions, I usually do not have much time to think about it. This time, instead, I started the year with a nasty case of the flu. I was very sick for ten days, physically exhausted, and unable to do any work. For once, I had time to reflect and I realized I need a better balance between managing my business, taking care of my family and myself, and volunteering. And delegate more : Whole Foods can be a great personal chef!

During the last six months of 2014, I over- worked and, essentially, tried to do more than I could handle. So, this year, I made a resolution to take more time off, to get back into martial arts training with a MMA fighter at InnerGfitness (for therapy and stress management), to not answer work emails or calls at night or Sundays, and to try to keep my personal and professional lives separate.

Since the inception of KENZA International Beauty almost two and half years ago, I have been constantly solving problems, coming up with creative ideas, and juggling the multiple hats that all small business owners wear to run a successful business. However, two events particularly energized me in 2014.

The first one was the article published in July by The Guardian Newspaper.

Khadija Fajry picture by Nina Roberts
Khadija Fajry
picture by Nina Roberts

This put KENZA International Beauty on the map as a global provider of the best, socially responsible, pure, and organic Moroccan Oils. This helped us expand our market (retail & wholesale) to the UK, Kenya, the UAE, Ireland, Australia, New Zealand, Canada, France, Sweden, Dominican Republic, and even in Morocco. I will always be grateful to Nina Roberts for finding me and sharing my story to the world.
We do not have a big marketing budget to promote our business. Instead, we rely on “organic” marketing: being featured on TV news programs, magazines, and celebrities’ beauty blogs, and by the word of mouth of our many beautiful friends (e.g. customers). We prefer to spend funds on developing new and superior products, and on improving women lives.

The second one was the Chase Mission Main Street Grant competition I entered in October. A $150,000 grant would have taken my social enterprise business to the next level right away. It would have helped us create more products, upgrade our brand and website, and provide more financial support to women in Morocco and the USA. Unfortunately, the national competition was fierce and we did not receive one of the twenty grants. I was sad for a couple of days, but then I thought about all the wonderful and beautiful friends who voted for us and cheered us all the way, and I felt so much better because I know with your support I am sure we will find another way to fulfill our social mission.
Thank you again!

Looking ahead to 2015, I know it will be another successful year for KENZA International Beauty and a more balanced one for me!

Stay tuned as we will soon announce the introduction of a new beauty treasure from Morocco, a redesigned package, new giveaways, and other exciting projects. Sign up at http://kenza-international-beauty.com

With Love & Gratitude
#begenerouslybeautiful

My Morocco. My Moroccan oils – via The Guardian

Hope you are enjoying your Summer season. So far it’s has been exciting for us here. Plus it is my favorite season.

KENZA International Beauty at LIC Springs
KENZA International Beauty at LIC Springs

I wanted you to know I was featured in an article in The Guardian newspaper as a Moroccan entrepreneur that brings Argan oil to the United States:

Pic on The Guardian
the Guardian US

A Moroccan entrepreneur brings argan oil to America by way of women’s co-ops
Khadija Fajry, an immigrant to both France and the US, likens nascent cosmetic industry to a goldrush in which she offers ‘the real thing’
– Nina Roberts
theguardian.com, Sunday 13 July 2014 12.00 EDT

The article notes that at KENZA International Beauty we are convinced that our KENZA – Pure Moroccan Beauty Oils are the most precious beauty treasures nature can offer and that we can all be beautiful inside and out by using natural beauty care products while contributing to positive social change for women in the United States and Morocco.

Please spread the word about our mission by sharing the article with your friends, families, and connections so that we can grow our special circle of beautiful friends.

I also look forward to your comments. Email us at contact@kenza-puremoroccanbeautyoils.com -Connect with us on Facebook or Twitter

With Love & Gratitude
Khadija Fajry
Founder & CEO – KENZA International Beauty