Moroccan Argan oil and social change for women

Argan Oil: A Moroccan Craft
Argan Oil: A Moroccan Craft

My fourth annual visit to the women coop in Arazane

In late September, I traveled to Morocco to visit the Tirizite cooperative in Arazane for the fourth time in as many years. In addition to my support of the New York Women’s Foundation and of Turning Point for Women and Families, I try to help the cooperative Tirizite as much as I can as part of the KENZA International Beauty socially responsible mission.

My fourth annual visit to the women coop in Arazane
My fourth annual visit to the women coop in Arazane

After an 8hr bus ride from Casablanca to Agadir and another 2hr car drive, I arrived at Arazane. As soon as I pulled into the parking lot of Latifa’s house, I could hear the women singing a welcoming song in their Berber language. It brought tears to my eyes and warmed my heart.

Every year the coop makes some progress. Latifa, the coop Director, informed me the coop has joined a union of cooperatives in the Taroudant area (this will allow it to pool some resources, to share best practices, and to have a stronger market presence); has been certified NormaCert which guarantees the Argan oil origin and quality; successfully underwent an inspection by the Moroccan Department of Health; and it will be showcased in a fair in Germany representing Moroccan products. These are all great news but have expenses attached.

Cooperative Tirizite Arazane Morocco

On the other hand, new challenges always arise. I also learned the women had not been working for some time because the coop had run out of Argan nuts and it could not afford to buy any more. Therefore, this year KENZA International Beauty donated the coop a lump sum to buy about 3,000 lb. of Argan nuts and to cover other expenses. This aid helps the coop provide jobs for the women so that they can be more productive and financially independent.

Argan oil Social change

My assistant and I spent the day with the women to learn more about their work and responsibilities at the cooperative. Here are two videos that we hope you will enjoy and see how the Argan oil process is not as easy as it seems. We value the hard work of all the women working in cooperatives in Morocco producing many products that we all love.

We are grateful for your continuous support, for being loyal to our brand: KENZA“be generously beautiful”™ and for allowing us to spread more LOVE-BEAUTY-GENEROSITY

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Happy New Year 2015!

Sidi Ifni - Morocco
Sidi Ifni – Morocco

Happy belated New Year Beautiful Friends !!!

While for most people the beginning of a new year is the time for new self-improvement resolutions, I usually do not have much time to think about it. This time, instead, I started the year with a nasty case of the flu. I was very sick for ten days, physically exhausted, and unable to do any work. For once, I had time to reflect and I realized I need a better balance between managing my business, taking care of my family and myself, and volunteering. And delegate more : Whole Foods can be a great personal chef!

During the last six months of 2014, I over- worked and, essentially, tried to do more than I could handle. So, this year, I made a resolution to take more time off, to get back into martial arts training with a MMA fighter at InnerGfitness (for therapy and stress management), to not answer work emails or calls at night or Sundays, and to try to keep my personal and professional lives separate.

Since the inception of KENZA International Beauty almost two and half years ago, I have been constantly solving problems, coming up with creative ideas, and juggling the multiple hats that all small business owners wear to run a successful business. However, two events particularly energized me in 2014.

The first one was the article published in July by The Guardian Newspaper.

Khadija Fajry picture by Nina Roberts
Khadija Fajry
picture by Nina Roberts

This put KENZA International Beauty on the map as a global provider of the best, socially responsible, pure, and organic Moroccan Oils. This helped us expand our market (retail & wholesale) to the UK, Kenya, the UAE, Ireland, Australia, New Zealand, Canada, France, Sweden, Dominican Republic, and even in Morocco. I will always be grateful to Nina Roberts for finding me and sharing my story to the world.
We do not have a big marketing budget to promote our business. Instead, we rely on “organic” marketing: being featured on TV news programs, magazines, and celebrities’ beauty blogs, and by the word of mouth of our many beautiful friends (e.g. customers). We prefer to spend funds on developing new and superior products, and on improving women lives.

The second one was the Chase Mission Main Street Grant competition I entered in October. A $150,000 grant would have taken my social enterprise business to the next level right away. It would have helped us create more products, upgrade our brand and website, and provide more financial support to women in Morocco and the USA. Unfortunately, the national competition was fierce and we did not receive one of the twenty grants. I was sad for a couple of days, but then I thought about all the wonderful and beautiful friends who voted for us and cheered us all the way, and I felt so much better because I know with your support I am sure we will find another way to fulfill our social mission.
Thank you again!

Looking ahead to 2015, I know it will be another successful year for KENZA International Beauty and a more balanced one for me!

Stay tuned as we will soon announce the introduction of a new beauty treasure from Morocco, a redesigned package, new giveaways, and other exciting projects. Sign up at

With Love & Gratitude

KENZA International Beauty Introduces 100% Pure Moroccan Beauty Oils You Can Be Beautiful. Or You Can Be Generously Beautiful.

KENZA International Beauty
KENZA International Beauty

KENZA International Beauty Introduces 100% Pure Moroccan Beauty Oils
You Can Be Beautiful. Or You Can Be Generously Beautiful.
New York, NY, February 3rd, 2014 – KENZA International Beauty, a corporate social enterprise had successfully launched a pure Moroccan beauty oils product line: KENZA “be generously beautiful”™

• Within its first year, KENZA International Beauty cultivated a loyal international following from the US to Australia, garnering raves from beauty editors, makeup artists, and bloggers.
• KENZA means treasure in Arabic while “be generously beautiful”™ refers to the introduction of a philanthropic element in the purchase of beauty care products.
• KENZA International Beauty harnesses the power of two treasured certified organic Moroccan oils known for centuries to carry beautifying properties.

o While prized Argan oil has gained popularity in the beauty market recently; KENZA International Beauty introduced the highly sought and precious Prickly Pear Seed oil, with the highest levels of antioxidants (vitamin E) and essential fatty acids (Linoleic Acid or Omega 6).

• With excellent price points ranging from $12 to $77 (excluding special offers/sets):

o KENZA “be generously beautiful” ™ luxurious skin and hair beauty oils line is priced to be affordable, so everybody can experience pure beauty without sacrificing on quality.

• KENZA International Beauty aims to achieve real beauty with a streamlined product range while supporting women social causes.

The Exception. Not the Rule.

• Consciously created & certified for purity. KENZA International Beauty scoured the market to select the purest oils from trusted sources—and has the certification to prove it
o Certified USDA Organic – Registered with the FDA – ISO9001 certified for quality
o Sustainably sourced and produced by women’s cooperatives in Morocco
o Chemical & Cruelty-free

• KENZA “be generously beautiful”™: KENZA International Beauty uses its collective buying power to support social change for women by partnering with two women’s foundations in the US, as well as directly supporting a women’s cooperative in Morocco.

Visible Results. Simple Formulas.

KENZA International Beauty’s superior skin and hair care range incorporates only the purest ingredients without the use of parabens, mineral oils, silicones, alcohol, colorants, or animal ingredients. Never tested on animals.
Versatile Argan oil and Prickly Pear Seed Oil are enjoyed by women for their head to toe beauty care and by well-groomed men.
Formulas are results-driven with client feedback including improvement in skin tone, increased skin elasticity, diminished age spots, and nourished skin, hair, and nails.

KENZA International Beauty – A generously beautiful mission since December 2012

Contact: Khadija Fajry, Founder & CEO – KENZA International Beauty LLC
46-28 Vernon Blvd, Suite 403, New York, NY 11101 Cell:1-646-249-7769

KENZA “be generously beautiful”™ Skin & Hair line for retail and wholesale distribution:

KENZA International Beauty Anniversarry sale

KENZA Pure Argan Oil 2oz / $30, 1oz / /$15: organic argan oil (Argania spinosa).
KENZA Pure Prickly Pear Seed Oil 1oz / $77: organic prickly pear seed oil (Opuntia Ficus Indica).
KENZA Pure Fusion Oil 2oz/$67 ,1oz/$37:
organic argan oil (Argania spinosa), organic prickly pear seed oil (Opuntia Ficus Indica).
KENZA Pure Hair Treatment Oil 4oz/$47 – 1oz/$17
KENZA Pure SPA Bar Soap 4.2oz -$12
with organic argan oil (Argania spinosa), organic prickly pear seed oil (Opuntia Ficus Indica)

Where to find our Moroccan beauty oils products -Online, SPA and Beauty stores:

KENZA International Beauty | | | | Argana Day SPA | Lollique Beauté | SPAdet |

Outstanding Feedback and Press:

On TV:
-Telemundo: KENZA International Beauty on Telemundo* Mujer de hoy: Beneficios del aceite de Argon
-The Daily Dish: KENZA Pure Argan oil & KENZA Pure Hair Treatment oil: ABC4 Utah – the Daily Dish

Media & Beauty experts Recognition:

– Dr. Frank Lipman on Pinterest: “Be Well Products We Love”

– Sophie Uliano, New York Times bestselling author, healthy living advocate and Beauty Insider on OpenSky, loved KENZA Pure Platinum package, KENZA Pure Argan Oil and KENZA Pure SPA Bar.

– Kim West, Beauty World News: “The Benefits of Facial Oils: Yes, They’re Good for Your Skin”

– Celebrity Makeup Artist Nicole Bryl Make-Up New York:
Incorporates “KENZA Pure Prickly Pear Seed Oil” into her makeup kit when she’s getting her clients Red Carpet Ready!
KENZA Pure Prickly Pear Seed Oil & KENZA Pure Hair Treatment oil have made the list of beauty products Nicole Bryl can’t live without. “Celebrity Makeup Artist: Nicole Bryl, Make-Up New York, Spills Her Can’t Live Without Beauty.”

– Blogger Bellina of Nibella: KENZA International Beauty: Pure Fusion Oil
“This oil has kept my skin moisturized and supple despite the windy autumn weather. It absorbs quickly into the skin and gives me a natural glow. I’ve accumulated some brown spots from my vacation in Thailand over the summer, and the oil, to my delight, is gradually lightening the spots. This oil will definitely be holding prime cabinet space throughout the rest of Autumn and Winter.”

– Blogger Megan of Seed To Serum: Argan for All!
“KENZA Pure Fusion Oil: This remarkable blend contains only two spectacular oils, argan and prickly pear. Wrinkles and dehydration are no match for these two nutrient-dense oils. This oil is perfect for purists looking for a little more oomph than argan alone can offer, but not willing to stray too far from the familiar. It is also wonderful for men because the scent is nutty, rather than sweet and flowery.”

What our Beautiful Friends, a.k.a. our clients, say:
Alicia Archer reviews KENZA Pure Hair Treatment Oil: Read her Blog & watch her video
Amira Lamb KENZA Pure Argan oil & KENZA Pure Fusion Oil
Karen R. NY KENZA Pure Argan Oil & KENZA Pure Prickly Pear Seed Oil
Elaine, S. NY KENZA Pure Prickly Pear Seed Oil & KENZA Pure SPA Bar Soap
Andrea A. NY KENZA Pure Prickly Pear Seed Oil
Cynthia D. NY KENZA Pure Hair Treatment Oil
Janet M. OH KENZA Pure Fusion Oil

To read more reviews on each product, go to Shop & Products

Discover us & Connect Via Social Media

Contact: KENZA International Beauty LLC – Khadija Fajry, Founder & CEO
46-28 Vernon Blvd, Suite 403, New York, NY 11101 Cell:1-646-249-7769

KENZA International Beauty
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