Moroccan Argan oil and social change for women

Argan Oil: A Moroccan Craft
Argan Oil: A Moroccan Craft

My fourth annual visit to the women coop in Arazane

In late September, I traveled to Morocco to visit the Tirizite cooperative in Arazane for the fourth time in as many years. In addition to my support of the New York Women’s Foundation and of Turning Point for Women and Families, I try to help the cooperative Tirizite as much as I can as part of the KENZA International Beauty socially responsible mission.

My fourth annual visit to the women coop in Arazane
My fourth annual visit to the women coop in Arazane

After an 8hr bus ride from Casablanca to Agadir and another 2hr car drive, I arrived to Arazane. As soon as I pulled into the parking lot of Latifa’s house, I could hear the women singing a welcoming song in their Berber language. It brought tears to my eyes and warmed my heart.

Every year the coop makes some progress. Latifa, the coop Director, informed me the coop has joined a union of cooperative in the Taroudant area (this will allow it to pool some resources, to share best practices, and to have a stronger market presence); has been certified NormaCert which guarantees the Argan oil origin and quality; successfully underwent an inspection by the Moroccan department of Health; and it will be showcased in a fair in Germany representing Moroccan products. These are all great news, but have expenses attached.

Cooperative Tirizite Arazane Morocco

On the other hand, new challenges always arise. I also learned the women had not been working for some time because the coop had run out of Argan nuts and it could not afford to buy anymore. Therefore, this year KENZA International Beauty donated the coop a lump sum to buy about 3,000 lb. of Argan nuts and to cover other expenses. This aid helps the coop provide jobs for the women so that they can be more productive and financially independent.

Argan oil Social change

My assistant and I spent the day with the women to learn more about their work and responsibilities at the cooperative. Here are two videos that we hope you will enjoy and see how the Argan oil process is not as easy as it seems. We value the hard work of all the women working in cooperatives in Morocco producing many products that we all love.

We are grateful for your continuous support, for being loyal to our brand: KENZA“be generously beautiful”™ and for allowing us to spread more LOVE-BEAUTY-GENEROSITY

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Human generosity

1040i Playground Project in Arazane
1040i Playground Project in Arazane

On my last visit to the cooperative in Arazane, Morocco in October, I was happy to see what 1040i, a great non profit organization in Oklahoma, had built for the children and the community.

Watch this video:

Visiting the Women Cooperative in Arazane, Morocco - Oct 2014
Visiting the Women Cooperative in Arazane, Morocco – Oct 2014

I am glad that other organizations from the United States are helping this community in Arazane.

Here more on their project:
Today’s mission was to begin building a playground for the children in the community of Arazane. Nothing like this has ever been built in this community, and the people are so excited to have a safe place for their children to play and grow up. The memories that will be made swinging on the swings with friends are waiting with anticipation. Today was only step one. The foundation has been laid, and our plan has been put into action. Tomorrow the playground will begin to take its shape.

Playground built by 1040i Non Profit Organization Arazane, Morocco
Playground built by 1040i Non Profit Organization
Arazane, Morocco
Playground built by 1040i Non Profit Organization Arazane, Morocco
Playground built by 1040i Non Profit Organization
Arazane, Morocco

Read their blog to see all the amazing, life changing projects they are involved in:

A full documentary on our third visit to the women cooperative in Arazane is coming soon. Stay connected and see how we helped them this year.

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