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Pure Moroccan Beauty Oils, Social Change - Philanthropy - Women Empowerment
May 19, 2019

A Social Enterprise shares the generous beauty of Argan oil

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A Social Enterprise supports an Argan oil women cooperative in Morocco
A Social Enterprise supports an Argan oil women cooperative in Morocco

In October, I returned to Arazane, Morocco for the annual contribution that KENZA International Beauty makes to the Tirizite women cooperative that produces the KENZA Pure Argan oil. Watch this video: https://www.youtube.com/watch?v=qMwtGwkFLRc

Upon arrival, I found out the coop had run out of Argan nuts and unable to produce Argan oil for the last two weeks, that the price of Argan nuts had doubled because of a recent drought, and that the coop had an outstanding bill from its last purchase of Argan nuts during the summer. Although the supplier had delivered the previous Argan nuts order on credit, he now needed to be paid in full before delivering any more Argan nuts.

Meeting with the Argan nuts supplier.
Meeting with the Argan nuts supplier.

With the Argan nuts supplier
With the Argan nuts supplier
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This is when I decided that paying the coop outstanding debt and the cost of the new Argan nut order was a better way for my social enterprise to help the women cooperative rather than just distributing cash to them. This way, the coop was able to purchase 4,464 lbs. of Argan nuts that the women will use to produce about 18 gallons of pure Argan oil (both the edible and the cosmetic kind) and be debt free.

I was also pleasantly surprised by a few other developments at the coop:

– A very nice playground was built for the children community of Arazane on the coop grounds by “1040i for Humanity”, an American non-profit organization from Oklahoma. This playground is a wonderful facility for the local community as it is rare to see playing areas designated for children in Morocco.(Read more here)

– The women coop has a new building with reception area, shop, office, production lab, classroom, and a working room where the women crack the Argan nuts.

– The women coop has expanded its product line to include whole wheat and semolina couscous, exfoliating masks made out of Argan kernels, black soap with orange blossoms essential oil, and other beauty products.

New building for the cooperative
New building for the cooperative
New building for the cooperative
New building for the cooperative

New products at the cooperative
New products at the cooperative
Women classroom at the cooperative
Women classroom at the cooperative

Something that is in great need at the coop is an on-site day care for the pre-school children of the coop women. The daycare would allow these children to play, learn, and socialize with other kids instead of spending their day watching their moms crack the Argan nuts. I will focus on this project next with the help of all my “beautiful friends”.

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Khadija Fajry

I AM a Mom, CEO, a Moroccan in New York City on a mission to make BEAUTY a GENEROUS act. Khadija earned a Master's degree in Human Resources from the CNAM at Paris, and a Bachelor's degree in International Business from the Université d'Avignon, France. In her native country of Morocco, women used for centuries beauty care products that came from the Earth. Khadija, herself, used Moroccan oils for many years and would bring them back with her to the U.S. because she could not find them in a pure form locally. Finally, she decided to leverage her knowledge of Moroccan products, international background, and experience to create KENZA International Beauty LLC and her own brand KENZA "be generously beautiful"™

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Get behind the scenes with Khadija Fajry, founder of KENZA International Beauty, as she travels exploring natural beauty treasures and how we can "be generously beautiful"™.
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