Get behind the scenes with Khadija Fajry, founder of KENZA International Beauty, as she travels exploring clean beauty treasures and how we can "be generously beautiful"™.
Goats on the Argan trees in Morocco…well I told you so!
For many years I traveled to the south of Morocco, in the Souss area where the Argan trees forest is and I never saw a goat on a tree. Well, there are no tourists in this area compared to Essaouira.
Finally, the truth is coming out thanks to The Telegraph. I have been saying for years that it was a tourist trap. I travel often to the south of Morocco where the Argan trees forest is and where real Argan oil is produced and I never saw any goats on the Argan tree nor that I have a picture of it.
Plus many media outlets were spreading that most Argan oil was produced from collecting the Argan nuts from goat poop.
That process has stopped many moons ago since now Moroccan Argan oil is sold worldwide and high-quality standards are applied.
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Preview YouTube video Argan oil: cosmetic and edible – Cooperative Tirizite, Arazane, Morocco
Khadija Fajry
Khadija Fajry | Founder & CEO, KENZA International Beauty
Khadija Fajry is the visionary founder behind KENZA International Beauty, an independent, woman-owned clean beauty brand inspired by the timeless rituals of Morocco. Born in Morocco (North Africa), raised in Provence France and now based in New York, Khadija combines her passion for ancestral beauty traditions with a commitment to ethical sourcing and modern, results-driven formulations.
Since launching KENZA International Beauty in 2012, she has championed fair-trade partnerships with Moroccan women’s cooperatives to bring the world’s finest Argan and Prickly Pear Seed Oils to a global audience. Under her leadership, the brand has become known for its luxurious, multi-purpose skincare, hair, and body treatments that nourish, protect, and rejuvenate—all while empowering the artisans who craft these precious ingredients.
A dedicated advocate for sustainable beauty and women’s economic independence, Khadija is committed to redefining clean luxury through authenticity, transparency, and social impact.
