Get behind the scenes with Khadija Fajry, founder of KENZA International Beauty, as she travels exploring clean beauty treasures and how we can "be generously beautiful"™.
It took me few hours, a plane over the Atlantic ocean, a bus through the Atlas Mountains and a car to reach Kelaa M’Gouna near Ouarzazate, Morocco to smell the Roses of the Dades region.
Our Pure Rosewater comes from Kelaa M’Gouna, Morocco, the source of the most sought-after Roses in the beauty, cosmetics and perfumes industry. KENZA Moroccan Rose Water is produced by distillation of organic roses petals from the Dades region near Ouarzazate.
The Berber women start collecting the petals early morning while the air is still fresh and the roses bloom.
Moroccan Roses Kelaa M’Gouna
Each year during the first or second week of May there is the Festival des Roses Maroc.
A full day of festivities celebrating the beauty of this flower and the numerous beauty products made with it including the precious and untouchable Rose oil.
You can own KENZA Pure Rose Toner with just a click
Also available in limited quantities for wholesale.
Khadija Fajry
Khadija Fajry | Founder & CEO, KENZA International Beauty
Khadija Fajry is the visionary founder behind KENZA International Beauty, an independent, woman-owned clean beauty brand inspired by the timeless rituals of Morocco. Born in Morocco (North Africa), raised in Provence France and now based in New York, Khadija combines her passion for ancestral beauty traditions with a commitment to ethical sourcing and modern, results-driven formulations.
Since launching KENZA International Beauty in 2012, she has championed fair-trade partnerships with Moroccan women’s cooperatives to bring the world’s finest Argan and Prickly Pear Seed Oils to a global audience. Under her leadership, the brand has become known for its luxurious, multi-purpose skincare, hair, and body treatments that nourish, protect, and rejuvenate—all while empowering the artisans who craft these precious ingredients.
A dedicated advocate for sustainable beauty and women’s economic independence, Khadija is committed to redefining clean luxury through authenticity, transparency, and social impact.
