Get behind the scenes with Khadija Fajry, founder of KENZA International Beauty, as she travels exploring clean beauty treasures and how we can "be generously beautiful"™.
I used to have a Brazilian Keratin treatment done as soon as the summer starts just not to have FRIZZY, PUFFY (like an angry Blow Fish) hair. This summer I had a cheaper version: ARGAN Oil. It works wonderfully for the frizz and the puffiness you get at the beach, when it rains or just with the NYC humidity. Check out my hair at the beach on the picture and you know I have curly, crazy, thick hair.Bay Head, NJ
Khadija Fajry | Founder & CEO, KENZA International Beauty
Khadija Fajry is the visionary founder behind KENZA International Beauty, an independent, woman-owned clean beauty brand inspired by the timeless rituals of Morocco. Born in Morocco (North Africa), raised in Provence France and now based in New York, Khadija combines her passion for ancestral beauty traditions with a commitment to ethical sourcing and modern, results-driven formulations.
Since launching KENZA International Beauty in 2012, she has championed fair-trade partnerships with Moroccan women’s cooperatives to bring the world’s finest Argan and Prickly Pear Seed Oils to a global audience. Under her leadership, the brand has become known for its luxurious, multi-purpose skincare, hair, and body treatments that nourish, protect, and rejuvenate—all while empowering the artisans who craft these precious ingredients.
A dedicated advocate for sustainable beauty and women’s economic independence, Khadija is committed to redefining clean luxury through authenticity, transparency, and social impact.
