Finally, the truth is coming out thanks to The Telegraph. I have been saying for years that it was a tourist trap. I travel often to the south of Morocco where the Argan trees forest is and where real Argan oil is produced and I never saw any goats on the Argan tree nor that I have a picture of it.
Plus many media outlets were spreading that most Argan oil was produced from collecting the Argan nuts from goat poop.
That process has stopped many moons ago since now Moroccan Argan oil is sold worldwide and high-quality standards are applied.
I AM a Mom, CEO, a Moroccan in New York City on a mission to make BEAUTY a GENEROUS act.
Khadija earned a Master's degree in Human Resources from the CNAM at Paris, and a Bachelor's degree in International Business from the Université d'Avignon, France.
In her native country of Morocco, women used for centuries beauty care products that came from the Earth. Khadija, herself, used Moroccan oils for many years and would bring them back with her to the U.S. because she could not find them in a pure form locally.
Finally, she decided to leverage her knowledge of Moroccan products, international background, and experience to create KENZA International Beauty LLC and her own brand KENZA "be generously beautiful"™